Tech Electronics
  • Marketing
  • St. Louis, MO, USA
  • Full Time

POSITION OVERVIEW 

 

The Marketing Communications Writer is responsible for understanding the company strategy, solutions, and overall goals and applying that knowledge to create original, meaningful content that is solution- and value-based for the customer or prospect.  The Marketing Communications Writer will communicate with leadership, product manufacturers, and clients to develop well-researched and accurate content for multiple platforms including email & social media campaigns, webinars & seminars, website, brand messaging, case studies & white papers, blogs and articles.

 

An understanding of how technology provides business solutions along with excellent researching, organizing, writing, and editing skills are essential to the success of this role.  In addition, the content writer must be a passionate learner since they are responsible for writing about a variety of topics. 

 

FUNCTIONS OF THE JOB

 

Primary Functions

The Marketing Communications Writer works under the direction of the Director of Marketing and in conjunction with the Channel, Market, & Product Directors to develop content for the following:

  • Campaigns: Developing targeted email and social media campaigns that engage the audience
  • Webinars & Seminars: Developing solution-focused presentations
  • Website: Developing SEO-ready solution messaging while editing and updating existing content
  • Brand Messaging: Developing flyer, brochure, and targeted advertising content
  • Case Studies, White Papers, and ebooks: Developing story-telling content while collaborating and communicating with customers, manufacturers, and sales team members.
  • Blogs & News Articles: Developing original blog and article content after researching and organizing industry facts and trends.
  • Company Biographies: Developing and maintaining the company bio which outlines company personnel and customer testimonials, while keeping the content relevant based on current developments and projects.
  • Researching markets and industries to compare and create content that is innovative and original.
  • Taking complex business strategies and creating content targeted to existing or prospective customers that provides market based solutions that are meaningful, value-based, and easy to consume. This content must create a desire for the customer or prospect to learn more about the solution with the primary goal to generate a sales lead. 
  • Collaborating and brainstorming with sales and marketing team members to develop and clarify new ideas and strategies into meaningful content.
  • Creating original content that is aligned with different stages of the customers' journey.

 

Secondary Functions

  • Maintains a favorable working relationship with all employees and managers to promote a cooperative and harmonious working environment in order to facilitate positive employee morale, productivity and continued improvement.
  • Accomplishes all tasks as appropriately assigned or requested.

 

POSITION QUALIFICATION REQUIREMENTS 

 

Education:

  • Bachelor's degree (BS) in Communications, Journalism, Marketing, Public Relations or equivalent.

Experience:

  • Minimum of 3 years' experience in several of the following areas is highly desired: Content Development, Communications, Marketing, Public Relations, and Social Media
  • Four years' experience using computer systems, including MS Office
  • Excellent written, verbal, and communication skills
  • Writing and copy-editing experience
  • Must be able to write content optimized for SEO
  • Working knowledge of Facebook, Instagram, LinkedIn, Twitter, YouTube and Wordpress
  • Experience with content management systems and strong understanding of content work flows

 

Skills/Abilities:

Applied Skills

  • Excellent overall writing skills in a number of different styles/tones
  • Impeccable spelling and grammar
  • A deep understanding of consumers and what motivates them
  • Great researching and learning skills
  • High comprehension of software like Microsoft Word and Google Docs
  • Familiarity with keyword placement and other SEO best practices
  • Experience with online marketing and lead generation
  • An understanding of formatting articles on the web
  • Able to multitask, prioritize, and manage time efficiently
  • Superior organizational and time management skills with the ability to manage multiple priorities
  • Ability to get things done and bring to a close
  • Strong detail orientation
  • Must be able to self-check own work to ensure accuracy and completeness

 

Communication

  • Excellent writing and communication skills
  • Knowledge of Facebook, Instagram, Hootsuite, LinkedIn, Twitter, Youtube and Wordpress
  • Knowledge of Cision and other media databases
  • Media Pitching Experience in a plus
  • SEO/SEM knowledge is a plus
  • Photo and Video skills are a preferred
  • Experience building, launching, and managing online content
  • Adobe Creative Suite experience a plus
  • Excellent presentation and group skills.
  • Communicates well with a wide variety of people.
  • Must have good listening skills.
  • Able to sell others on the organization; believes in the organization and continually promotes it to others.
  • Creativity in developing presentation and marketing materials.
  • Attentive to spelling, editing, grammar, and continuity.

 

Travel Required:

  • Occasional travel to Tech office locations.
  • Occasional travel to off-site training, trade shows, and seminars.

 

 

Tech Electronics
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